2023

Mathies, Charles; Ferland, Christopher

Developing and refining a strategic plan involves participation of senior leaders, key constituent groups (both internal and external), and advisory boards. This chapter includes examples of the strategic plan development and implementation process and focuses on use of incremental short-term successes to improve the likelihood of achieving long-term goals. The importance of including DEI initiatives in a strategic plan is addressed, along with consideration of the impact of potential crises on strategic planning.