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Augmented Reality in Interactive Marketing : The State-Of-The-Art and Emerging Trends

Vertaisarvioitu
Avoin saatavuus
DOI
10.1007/978-3-031-14961-0_14
Riar, Marc; Korbel, Jakob J.; Xi, Nannan; Meywirth, Sophia; Zarnekow, Rüdiger; Hamari, Juho;
Palgrave Macmillan2023

Ethical Considerations in Gamified Interactive Marketing Praxis

Vertaisarvioitu
Avoin saatavuus
DOI
10.1007/978-3-031-14961-0_41
Al-Msallam, Samaan; Xi, Nannan; Hamari, Juho
Palgrave Macmillan2023

Building bridges for personalization: A process model for marketing

Vertaisarvioitu
Vesanen, J.; Raulas, M.
Journal of Interactive Marketing2006

Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Vertaisarvioitu
Avoin saatavuus
DOI
10.1177/10949968221087256
Sundermann, Gerrit; Munnukka, Juha
Journal of Interactive Marketing2022

Email marketing in the era of the empowered consumer

Vertaisarvioitu
DOI
10.1108/JRIM-06-2015-0040
Mari Hartemo
Journal of Research in Interactive Marketing2016

Conversions on the rise - modernizing e-mail marketing practices by utilizing volunteered data

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/JRIM-03-2021-0090
Hartemo Mari
Journal of Research in Interactive Marketing2022

Marketing metrics, marketing performance measurement, and marketing control

Frösen, Johanna
Aalto University2013

Marketing the EuroPro

Vertaisarvioitu
Miettinen, Kirsti
COMETT1992

Making Marketing Discipline More Scientific : Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

Vertaisarvioitu
Avoin saatavuus
DOI
10.1177/14413582241295724
Möller, Kristian
Australasian Marketing Journal2024

Digital Marketing Skills in High Demand: Exploratory Study of Multiple Competencies for a Marketing Professional

Vertaisarvioitu
Avoin saatavuus
DOI
10.30958/ajbe.10-2-3
Neuvonen, Heidi; Pecoraro, Maria
Athens Journal of Business & Economics2024

Augmented Reality in Interactive Marketing : The State-Of-The-Art and Emerging Trends

Vertaisarvioitu
Avoin saatavuus
DOI
10.1007/978-3-031-14961-0_14
2023

Ethical Considerations in Gamified Interactive Marketing Praxis

Vertaisarvioitu
Avoin saatavuus
DOI
10.1007/978-3-031-14961-0_41
2023

Building bridges for personalization: A process model for marketing

Vertaisarvioitu
2006

Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Vertaisarvioitu
Avoin saatavuus
DOI
10.1177/10949968221087256
2022

Email marketing in the era of the empowered consumer

Vertaisarvioitu
DOI
10.1108/JRIM-06-2015-0040
2016

Conversions on the rise - modernizing e-mail marketing practices by utilizing volunteered data

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/JRIM-03-2021-0090
2022

Marketing metrics, marketing performance measurement, and marketing control

2013

Marketing the EuroPro

Vertaisarvioitu
1992

Making Marketing Discipline More Scientific : Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

Vertaisarvioitu
Avoin saatavuus
DOI
10.1177/14413582241295724
2024

Digital Marketing Skills in High Demand: Exploratory Study of Multiple Competencies for a Marketing Professional

Vertaisarvioitu
Avoin saatavuus
DOI
10.30958/ajbe.10-2-3
2024