2024

Akpinar, Murat; McCaleb, Agnieszka

In a critical decade when the achievement of the United Nation’s 2030 Sustainable Development Goals is at stake, it is interesting to study whether and how international business policies influence creating shared value (CSV) in an international context. Addressing this need, this chapter develops an institutional framework to analyse CSV with the construction of the Pelješac Bridge in Croatia, a project related to the European Union’s Cohesion Policy and China’s Belt and Road Initiative. The case illustrates the complexity of adapting to the institutional demands of multiple stakeholders in an international context and identifies key capabilities to manage them in delivering social, economic, and political value in a CSV-seeking foreign direct investment.