2024

Heinonen, Johanna; Temisevä, Sini

In today’s visually driven digital world, marketing imagery reflects values, inclusivity, and diversity instead of merely promoting an organisation. Images that fail to represent diverse groups risk creating barriers, disadvantages and exclusions, even if unintentional. This is particularly important for universities of applied sciences (UAS), where inclusive marketing imagery can enhance relevance, competitiveness, and sustainability while fostering a welcoming environment for students and staff from diverse backgrounds.