Frösén Johanna
Associate Professor
Kuvaus
Avainsanat
marketing performance, marketing metrics, strategic marketing, marketing analytics, strategic orientations, market orientation, market-based capabilities
Affiliaatiot
Aalto-yliopisto kauppakorkeakoulu
Associate Professor
Ensisijainen
Marketing
2022
Ensisijainen
Lähde: ORCID
Svenska handelshögskolan
Associate Professor
Marketing
2017 - 2022
Lähde: ORCID
Saint Petersburg State University
Assistant Professor, Associate Professor
Graduate School of Management
2013 - 2022
Lähde: ORCID
Svenska handelshögskolan
Assistant Professor
Marketing
2016 - 2017
Lähde: ORCID
Koulutus (3)
D.Sc.
Aalto University School of Business
M.Sc.
Helsinki School of Economics
B.Sc.
Helsinki School of Economics
Julkaisut (13)
2022
Industrial Marketing Management
Avoin saatavuus
Vertaisarvioitu
Journal of Marketing Theory and Practice
Avoin saatavuus
Vertaisarvioitu