Frösén Johanna
Associate Professor
Kuvaus
Avainsanat
strategic marketing, marketing performance, marketing analytics, market orientation, marketing metrics, strategic orientations, market-based capabilities
Affiliaatiot
Aalto-yliopisto kauppakorkeakoulu
Associate Professor
Ensisijainen
Marketing
2022 - nykyhetki
Ensisijainen
Lähde: ORCID
Svenska handelshögskolan
Associate Professor
Marketing
2017 - 2022
Lähde: ORCID
Saint Petersburg State University
Assistant Professor, Associate Professor
Graduate School of Management
2013 - 2022
Lähde: ORCID
Svenska handelshögskolan
Assistant Professor
Marketing
2016 - 2017
Lähde: ORCID
Koulutus (3)
D.Sc.
2008 - 2013
Aalto University School of Business
M.Sc.
2007 - 2008
Helsinki School of Economics
B.Sc.
2002 - 2007
Helsinki School of Economics
Julkaisut (13)
2022
Journal of Marketing Theory and Practice
Avoin saatavuus
Vertaisarvioitu
Industrial Marketing Management
Avoin saatavuus
Vertaisarvioitu