Diaz Ruiz, Carlos A.
https://orcid.org/0000-0002-1724-8665 Tutkimustoiminnan kuvaus
Business academic specializing in consumer insights and market shaping. Currently, Dr. Diaz Ruiz is Associate Professor of Marketing at Hanken School of Economics, Finland. Before, he was part of the marketing faculty in internationally leading business schools, such as KEDGE business school in France and the University of Auckland in New Zealand. Dr. Diaz Ruiz worked with consumer insights in a market research agency. His academic publications have been featured in leading journals such as Marketing Theory, the European Journal of Marketing, the Journal of Business Research, and Industrial Marketing Management.Affiliaatiot
Svenska handelshögskolan
Yksikkö
Marketing
Lähde: ORCID
Nimike
Assistant Professor 2022 -
Koulutus
Tutkinnot
Doctor of Science (Economics and Business Administration) 1.8.2010 - 1.8.2014 / Hanken Svenska Handelshogskolan
Julkaisut (22)
Disinformation is part and parcel of social media’s business model, new research shows
2023
Disinformation on digital media platforms: A market-shaping approach
Diaz Ruiz, Carlos
New Media & Society
2023
Unconventional luxury brand collaborations are everywhere. What is the appeal?
Diaz Ruiz, Carlos; Cruz, Angela
The Conversation
2023